You can find me on YouTube, connect on LinkedIn, or write an email.
Strategist, Leader, Facilitator, Lecturer, Project & Performance manager
I'm currently Head of Marketing (Marketingchef) at Nordahl Andersen, leading marketing across a multi-brand jewellery portfolio with a strong focus on ecommerce growth, performance marketing and brand execution across B2B and DTC.
Previously, I worked as an IT Consultant at Wenited within Microsoft 365, SharePoint and Power Platform (including Power BI and Power Automate). Before that, I built marketing performance and planning capabilities at the LEGO Group and ECCO in global roles focused on strategy, measurement and effectiveness.
I facilitate workshops and training in communication, cross-functional collaboration, strategy and performance.
Podcast
"How to measure marketing performance" (Danish podcast).
Listen on Spotify
Book publisher
I am a publisher of children's and baking books. I continue to look after those with a dream to get their story out, about something that has touched (their) lives.
Fede Bombine. A children's book about a girl who is teased for her size, but shows how inner strength, courage, and friendship can overcome bullying and expectations.
Bagekurset in Danish (The Baking Course). The baker that got flour allergy and started teaching the secrets of baking to private people.
Ildfluer in Danish (Fireflies). The mother of five dreaming of getting a story out about fireflies that helped children find hope in the concentration camps during the war through a well-known story in Eastern Europe.
Morning swimmer
I take a morning swim year-round in Horsens Fjord – always with our dog Baloo.
It is my daily ritual for calm, energy, and mental clarity.
Outdoor explorer
I love to explore the nature of this world and have taken the family to USA, Canada, Okinawa, New Zealand, Australia, Italy, France, Belgium, Netherlands, Ireland, Turkey, Norway, Sweden and Denmark. I have lived in the UK and China, and for a short while in New Zealand and Okinawa.
Builder & Fixer
I am the fixer of broken things.
I have renovated houses, cars, gokarts, boat engines, broken Apple screens, tablets/phones and bikes.
Currently, I'm focused on renovating and improving our home from scratch – enjoying the process of turning ideas into practical, working solutions.
Family man
I'm married to Canna. Together we have Noah, Hugo and Elin.
We live in Denmark and find excuses to visit friends wherever they live if they cannot make it to Denmark. Love to learn how life is lived in other parts of the world.